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Decorative
Summer Florals
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East Accessories
Modern accents - in butter yellow, summer berry and rich chocolate.
DISCOVER
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New In: Hand Chikankari Embroidery
A 400 year old tradition of highly skilled hand embroidery made by our artisans in Lucknow, India Motifs inspired by nature on a lightweight cotton tunic.
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The
EAST
Story
East is a British brand with a deep-rooted connection to India's rich history and artisanal traditions. Our collections are inspired by the vibrant spirit of India, brought to life through modern, feminine silhouettes, unique print handwriting, and confident colour palettes.
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